Privacy Policy

Last updated: 1 January 2026

Welcome to f4amm.co.uk. We respect your privacy and are committed to protecting your personal data. This privacy statement explains how we handle your personal information when you visit our website regarding Fatbet and outlines your privacy rights under UK law.

1. Information We Collect

We may collect, use, and process the following categories of personal data when you interact with f4amm.co.uk:

• Identity and Contact Data: Name and email address if you choose to contact us or subscribe to our communications.
• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform.
• Usage Data: Details about how you browse, click, and navigate our site.
• Cookies: Small data files stored on your device that help us recognise you and monitor platform traffic.

2. How We Use Information

We process your data lawfully under the UK GDPR for the following purposes:

• Analytics: Analysing visitor trends to understand audience engagement and improve user experience.
• Affiliate Tracking: Monitoring outbound referral links to Fatbet and other partner operators to confirm referral activity.
• Site Improvement: Maintaining system integrity, troubleshooting technical faults, and enhancing our platform features.

3. Cookie Policy

Our website uses cookies to distinguish you from other users. We utilise:

• Essential Cookies: Required for the technical operation of the website.
• Analytical/Performance Cookies: Allow us to count visits and traffic sources to measure site performance.
• Affiliate Tracking Cookies: Record when you click on an external link to an operator so that partner networks can attribute referrals.

You can adjust your browser settings to refuse some or all cookies. However, disabling cookies may affect the functionality of our website.

4. Third-Party Links

f4amm.co.uk contains outbound links to external gambling platforms, including Fatbet, and other commercial partners. We do not operate, monitor, or control these third-party websites, nor are we responsible for their privacy standards. When you leave our platform, we advise you to read the privacy notice of every website you visit.

5. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you possess specific rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of any inaccurate or incomplete records.
• Right to Erasure: Request the deletion of your personal data where there is no good reason for us continuing to process it.
• Right to Object: Object to processing where we rely on a legitimate interest.
• Right to Restriction: Request the suspension of processing your personal data.
• Right to Data Portability: Request the transfer of your data to you or a third party.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has been handled improperly.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including any legal, accounting, or reporting obligations. Technical logs and analytics data are routinely aggregated or anonymised so that they can no longer be associated with you.

7. Contact Us

If you have questions about this privacy statement or wish to exercise any of your statutory data rights, please contact our data team at: privacy@f4amm.co.uk.